Comms Brief Checker
Before you draftFind missing decisions, unclear audiences, and gaps in the request. Get the questions to take back to the requester.
3 free checksCheck a brief →
Try it with your own work · Three free checks per tool
A useful second look.
No confidential content needed.
Keep your request or draft in your own workspace. Answer eight questions and get focused next steps. These private guided checks run in your browser, with no upload, AI processing, or sign-in.
Announcement Gap Check
Before approvalCheck whether employees have the information they need: what changes, who is affected, what to do, and where to get help.
3 free checksCheck an announcement →
Three completed checks per tool in this browser. Fictional examples are always available. Privacy & how the checks work
Find a starting point
What needs to work better?
Start with the organizational problem, not the tool. Each resource addresses a specific point where alignment or execution commonly breaks down.
Prepare managers before the message lands
Turn an enterprise message or listening result into context, likely questions, and a conversation a manager can actually lead.
START WITH: CASCADE OR MANAGER CONVERSATION GUIDEPrioritize and plan the communications load
Score incoming work against reputational risk, audience load, and time sensitivity. See the patterns the queue creates over time.
START WITH: PRIORITIZATION ENGINE OR QUARTERLY DASHBOARDRead trust signals and close the loop
Interpret participation, clarity, confidence, and sentiment, then show employees what leadership heard and what happens next.
START WITH: SIGNAL SUITE OR MEASUREMENT LAYERBuild for integration or a defensible IC function
Use a practitioner field guide to build the architecture, governance, templates, or measurement system the work requires.
START WITH: A PAID PLAYBOOKLiveSample data
Cascade Tool Suite
Keep the message from breaking at the handoff.
The four live tools use sample data to demonstrate manager readiness, defensible prioritization, audience load, and measurement that moves beyond activity. Implementation inside a company is paid and configured to the organization's needs.
Cascade
Manager preparationTurns a corporate message into a plain-language summary, ranked employee questions, and a ready-to-run huddle guide.
Prioritization Engine
Intake and prioritizationScores requests against reputational risk, audience load, and time sensitivity. Creates a defensible record for what moves forward and what waits.
Quarterly Dashboard
Queue patternsShows what dominated the queue, which audiences absorbed the most load, and where capacity or trust risks may be forming.
Measurement Layer
Trust signalsConnects communications activity to manager confidence, clarity pulses, and sentiment signals so measurement can inform the next decision.
LiveSample data
Signal Suite
A dashboard shows the score. These tools help leaders interpret what it means.
The three live tools use sample data to demonstrate listening interpretation, loop-closing, and manager preparation after results arrive. Company implementation is paid and configured to the organization's listening environment.
Trust Signal Interpreter
Listening interpretationTurns engagement surveys, pulses, and periodic listening data into a one-page executive brief. Treats participation and non-response as signals, not footnotes.
Loop Closer
Post-listening follow-throughBuilds a “you said, we did, what's next” narrative scoped to what people teams can actually control.
Manager Conversation Guide
Manager preparation after listeningTranslates listening results into the context, questions, and discussion guidance managers need to talk with their teams.
Practitioner field guides · Paid
Go deeper when the organization needs a system, not a single answer.
The M&A Internal Communications Playbook
Covers the work before the announcement, Day 1, and the integration that follows. Includes message architecture, manager preparation, governance, a 30/60/90/180-day calendar, and an integration measurement tracker.
PDF field guide · Seven editable Word templates
View on GumroadInternal Communications Measurement Playbook
Helps communications leaders move from reach and activity toward behavior and business impact. Includes a measurement maturity model, engagement methodology, dashboard architecture, implementation roadmap, and executive conversation guides.
30-plus-page methodology and implementation guide
View on GumroadWhat's next
Ground Crew
Practical tools for individual IC practitioners.
I'm developing a separate line of practitioner tools, beginning with Runway for communications planning and Contrail for manager preparation.
When the problem is bigger than one tool
A tool can answer a defined question. Some problems need the system around it rebuilt.
If the challenge involves executive decisions, organizational trust, M&A integration, or an internal communications function that cannot carry the demand, start with the situation rather than a tool.